Design Thinking

·         To understand Customer Experience, you have to understand the four components of a good Customer Experience (CX).

o    Archetypes

o    Activities

o    Interactions

o    Principles 

·         Archetypes

o    Archetypes describe patterns of behaviors, attitudes, and motivations shared between people towards a brand or product. 

·         Activities

o    Activities capture the actions and goals of a customer across their end-to-end experience, from their perspective. 

·         What is the most important skill of a Design Thinking Leader?

o    Empathizing

·         Which of the following best describes prototyping?

o    Experiencing concepts in real life

·         Which of these is a component of a good Customer Experience?

• Archetypes
  
  

·         UX and UI are the same.

• False
  
  

·         Prototyping should be done slowly to cover all the ideas.

• False
  
  

·         What are the two methods suggested by Edward De Bono for thinking out of the box?

• Lateral Thinking, Six thinking hats
  
  

·         Which tool is used to measure the customer relationship?

• Relationship Framework
  
  

·         Concepting in Design Thinking is the ________

• Idea to solve a user-centered problem
  
  

·         What are the three key points in a Relationship Framework?

• breath, depth, consistency
  
  

·         _______ is a methodology in which each prototype is built in quick iterations by learning from the previous failure.

• fail fast
  
  

·         What are the two prototyping techniques using data intelligence? 

• Data prototyping, Data driven prototyping
  
  

·         For the design thinking process to evolve, Interaction designers should deepen their knowledge on Human Interactions with _______.

• Machines
  
  

·         Which type of prototypes has user interactions?

• High-Fidelity Prototyping
  
  

·         Design thinking is a linear process.

• False
  
  

·         What are the two things that the teams generally forget during idea generation? 

• Socializing Delivery
  
  

·         Design thinking is a mindset.

• TRUE
  
  

·         Which technique is used in prototyping to build successful prototypes?

• fail fast
  
  

·         The following are stages in the design thinking process, except _________.

• Production
  
  

·         Design Thinking is a _______ centered way of solving a problem.

• Human
  
  

·         Design thinking is a linear and traditional method of Problem Solving.

• False
  
  

·         Trust and Empathy within the team are built by the _______ activity.

• Team leap
  
  

·         The following are qualities of a good Design Thinking Leader, except ________

• Sticking to a single idea
  
  

·         Which is the technique used to align the team on a common goal quickly?

• Mission Count Down
  
  

·         Which of the following best describes prototyping?

• Experiencing concepts in real life
  
  

·         Which of these is a component of a good Customer Experience?

• Archetypes
  
  

·         UX and UI are the same.

• False
  
  

·         Prototyping should be done slowly to cover all the ideas.

• False
  
  

·         What are the two methods suggested by Edward De Bono for thinking out of the box?

• Lateral Thinking, Six thinking hats
  
  

·         Which tool is used to measure the customer relationship?

• Relationship Framework
  
  

·         Concepting in Design Thinking is the ________ Idea to solve a user

• centered problem
  
  

·         What are the three key points in a Relationship Framework?

• breath, depth, consistency
  
  

·         Breadth, depth, and consistency are the key points of measurement in ________

• Relationship Framework
  
  

·         Knowing the needs of the team members is the responsibility of the ________

• Team Leader